Global Business Marketing

Question: Discuss about theGlobal Business Marketing. Answer: Tesla Model 3 and the Product Features Tesla Australia deals with the manufacturing and selling of all luxury electronic products, along with electric automobiles and battery parts through B2C marketing strategy. This B2C model is referred to as Business-to-Customer marketing tactic that include promotion of product and related service among the customers (Stone, 2016). Tesla model 3 can be considered as the latest creation of the company in the year 2016 that involves automation, integration of telecommunication, and robotics features. The prime target within the market for this product is the youth, who always tries to explore the latest and popular product introduced in the market (Birk, 2015). The said model 3 offers five seated facilities with four door openings and provides the necessary comfort and financially affordable to its customers in every aspect. Being Teslas one of the cheapest model, it can be afforded by every class of people, and that this model acquire production which is larger in number compared to its previous model. One of the significant advantages of this design that have potential to attract the mass towards it is the efficiency is the battery that have long durability and standing power (Zheng, Zheng, Jiang and Ren, 2015). To draw the attention of its targeted market, the model also paid attention on its look by providing short front and overhanging rear, with a glass roof and a storage space at the bonnet. Along with the external appearance, it has also focused on some of its internal features like a spacious cabin, central touch screen facility, and flexibility option. The configuration of model 3 is fully based on custom based designed, which was not available in the former model (Birk, 2015). The present report further analyses the marketing strategy, PESTLE analysis and competitive analysis which is crucial for the present contemporary business environment. Strategic Analysis of Economic, Political and Socio-Cultural Environment Nowadays due to rise in the price of fuel, sustaining a car is a problem for every customer. On the other hand, Tesla provides an alternative source of energy that is chargeable battery, making its demand higher in the market (Zheng, Zheng, Jiang and Ren, 2015). This will certainly help in the economic growth of the company with increased attractiveness and sales. Australia being one of the major economic capitalists in the world, it has the opportunity to expand its business here after America. Additionally, with the rapid growth of the developing countries and their economies, the company also get a chance to increase its revenue keeping the view of these markets (Chen, and Perez, 2015). The political environment refers to the effect of the climate and the approach of the political parties that ultimately affect the business related operations. Tesla has politically established its principal markets in Australia such as taxation, employment and customer rights, and business legislation, and hence it has least political tension for its economic development (Crane, 2015). It has to responsive towards the political factors affecting their business industry. For example, government focus on environmental protection laws which stress on producing eco-friendly cars strictly meeting the emission levels, which is a supportive factor for Tesla. Similarly, the Australian open government provides various loan schemes for research of new and latest car technology (Crane, 2014). The socio-cultural environmental is the prior aspect of Tesla before entering to its target market. Being the producer of the electric car, Tesla has the chance to satisfy the Australian customers who these days prefer electric cars than the fuel cars (Chen, and Perez, 2015). Customers are more willing to spend their money on qualitative electric cars to improve their social status. The increase in the wealth gap between the higher class and middle-class people have become a threat to the company (Mangram, 2012). In addition to the upper class, the middle class is another important source of revenue for the company. Competitive Analysis Besides having several key features and attractive looks, Tesla model 3 has to survive in the market from its competitors. There are several other electric cars available in the Australian market including Tesla. Tesla model 3 provides 346 km battery backup per charge and have 5 seated facilities. It is designed in such a way that; it can attain safety rating of 5-star (Fontanhas, Cunha and Ferreira, 2016). The price is a little high with more efficiency and it cost is around $100000. One of its major competitors is Ford Focus Electric which costs around $37665 but provides around 122 km range per charge, and this limits its competition (Crane, 2014). BMW i3 Electric car is another its tough competitor which price is $63990 and has a range of 190km per battery charge which is very less as compared to model 3, but despite the high price and low range people desire to buy this model (Birk, D., 2015). Another prime competitor of Tesla is Mitsubishi i-MiEV Electric car having cost approx imately $48800 and gives a range of 150 km per charge. Being cost efficient, it does not provide sufficient range as that of model 3 (Fontanhas, Cunha and Ferreira, 2016). Recommendations Tesla model 3 is one of the cheapest models of Tesla, and its actual price will be declared in the coming year 2017. Its price is a presumed to be comparable with respect to its competitors. Furthermore, it also needs to focus on the pricing strategy for economic growth such as to increase the market size. The company should either use market-based pricing or value-oriented pricing or both of them (Cornell, 2016). In market-based pricing, the company should analyze its competitor's pricing and accordingly sets its price. While in value-oriented pricing, the company fix price taking into account the exact and observed price of the product. Moreover, Tesla should also focus on the market situation and customers view regarding the price (Charles, 2013). Distribution strategy is the most important aspect marketing mix in any business. In the present context, customers are aware of the location through which Tesla automobiles go through and where it can be accessed. Two principal places in the distribution strategy of Tesla include dealerships and retailers that needs to be maintained within the scope of networking and excellent communication/ information flow. Dealerships are the location where most of the sales deal and the transaction is to be done (Mangram, 2012). Tesla sells most of its cars through the dealership to the targeted market, which is also considered to be one of the most important aspect of their marketing strategy. Importnatly, there are retailers, where the companys automobiles, its spare parts are sold. These areas need to be managed by the company such as to reduce the impact of disruptive technology and offer seamless service to their customers (Voigt, Buliga and Michl, 2017). Promotional strategy is the most important criteria for marketing and sales of Tesla. It includes various principles as to how to interact and communicate with the target market. It can be through personal selling through dealerships and also through direct selling. Also sales promotion by giving discounts and deals attract customers (Abdulsater, 2014). Advertising through social or mass media is another important means of development. References: Abdulsater, A., Balasubramanian, A., Wang, B., Madani, F., Mansour, M., Talla, R. (2014). Technology Road Map for Tesla Motors Sedan EV. In Planning and Roadmapping Technological Innovations (pp. 215-238). Springer International Publishing. Birk, D. (2015). Tesla Motors, Inc. Market Analysis and Definition. Retrieved from https://www.content.grin.com/document/v309705.pdf Dated 28 Sep 2016. Charles, T. (2013). Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors). Docs. school Publications. Retrieved from https://www.oboolo.com/business-market/management/case-study/competitive-strategies-government-policies-automobile-industry-tesla-motors-84240.html Dated 28 Sep 2016. Cornell, B. (2016). The Tesla Run-Up: A Follow-Up with Investment Implications. Journal of Portfolio Management, Forthcoming. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2818536 Dated 28 Sep 2016. Crane, D. A. (2015). Tesla, Dealer Franchise Laws, and the Politics of Crony Capitalism. Iowa L. Rev., 101, 573. Crane, D. A. (2014). Tesla and the Car Dealers' Lobby. Regulation, 37, 10. Donada, C., Perez, Y. (2016). Editorial: Electromobility at the crossroads. Int. J. Automotive Technology and Management, 16(1), 1. Fontanhas, J., Cunha, J. and Ferreira, P., 2016. Is investing in an electric car worthwhile from a consumers' perspective?. Energy. Retrieved from https://www.sciencedirect.com/science/article/pii/S0360544216306922 Dated 28 Sep 2016. Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312. Stone, M. (2016). Business to business competitive marketing: Practice and literature. Journal of Customer Behaviour, 15(1), 3-14. Voigt, K. I., Buliga, O., Michl, K. (2017). Key Learnings: How to Start a Pioneering Business Model?. In Business Model Pioneers (pp. 213-215). Springer International Publishing. Zheng, K., Zheng, Z., Jiang, H., Ren, J. (2015, November). Economic analysis of applying the used EV battery to commercial electricity customer. In 2015 5th International Conference on Electric Utility Deregulation and Restructuring and Power Technologies (DRPT) (pp. 2100-2103). IEEE.

Demographic and Geographic Dilemmas

Question: Discuss about the Demographic and Geographic Dilemmas. Answer: Introduction: The issue regarding the gap of employment is getting bigger between the non-Indigenous Australians and the Aboriginal and Torres Strait People. According to the latest reports from the Australian Bureau of Statistics (ABS), the employment rates of indigenous people across the whole of Australia have only enhanced for those who have attained high levels of education, completed training or apprenticeships (Fawcett et. 2010). According to relevant reports, in accordance to Employment Gap only 56% of the Indigenous Australians of working age are dynamically contributing in the labour force, as compared to 78% of the population comprising of non-Indigenous people aged 18-65 (Altman 2016). The rate of active participation takes into account the people who are working, having full-time education or is energetically in the hunt for employment. Between the participating Aboriginal and Torres Strait Islander work force, a staggering 16% are unemployed currently, whereas for non-Indigenous Australians the rate stands at 5% (Biddle, Taylor and Yap 2014). The young indigenous people are the most likely ones to remain unemployed than any other age group. Young Indigenous Australians having educational qualification is best suited and most active in the labour force. They have the best chance of improving their employment factor. In 2013, approximately 78% of the Aboriginals and Torres Strait Islander people attaining Certificate II were enthusiastically partaking in the labour force, compared to 40% who never had the chance of attaining these credentials (Gregory and Smith 2016). Attaining higher qualifications always offers a better chance of being employed, with 84% of Indigenous Australians with a diploma degree participating actively. The rate of unemployment also depends on the level of education that is being received by the Aboriginals, as people who received Level 12 or Certificate II makes up around 13% of the unemployment rate (Otim et al. 2014). Without proper qualification in education, the rate stands at 24% for the Indigenous population. The results have been promising but the education rate among Indigenous Australians still remains a worrying factor for all. Another factor that plays its part in having an impact on the outcome of labour market is the health or disability issue of Aboriginals. As per the reports, Aboriginals and Torres Strait Islander people are more prone to chronic diseases like diabetes, heart related issues and kidney disease (O'Connor, Wilson Setterlund 2003). If they are not able to maintain good health, they would never be able to compete in the labour market as they would lack that energy and zeal to perform even if they possess that will power to do the same (Davidson et al. 2013). Over the years, the Australian Government has come up with lots of plans and policies to bring parity among the Aboriginals and Torres Strait Islander people. Success has not been there much, with gaps still existing between the two groups. The first and foremost thing that needs change is to improve the education system for Aboriginals and the conditions of the schools where they receive education (Eades 2013). It is surprising how a school in one of the rural areas of Australia, has filthy toilets, uncovered wiring and the existence of a hole in roof that lasted for a year. Walgett High School, as has been identified is situated in a region boasting bulky Aboriginal population, has the capability of handling 500 students, but astonishingly only 30-35 turn up each day (Chenoweth McAuliffe 2014). These students do not even have the urge to complete their education at school and carry forward that knowledge for further studies. Such a condition of a school would never be witnessed in either Sydney or Melbourne, but then why here. The Government needs to make sure that their thoughts, policies and schemes do not slip when it comes down to these Aboriginal people. The improvement should start from the basic level, if the Government really wants to bridge down the gap that exists, they need to mix the students in a school, and every good school should have their doors open for the Aboriginals too. Accessibility might be a problem, but not if government plans to offer a scheme in providing student scholarships to the Aboriginal students who have that required intelligence. Each renowned school and college should have quota system for the Aboriginals where atleast 20% of the seats should be reserved for them. They need that basic education and care to go ahead and achieve something big. Moreover, in Australia there should exist more companies like Rio Tinto, a big mining company having mining operations in Australia. During the mid-1990s only 0.5% of its workforce were indigenous ones, however, by 2010 the rate went up to 9% which is around 950 employees (Martin, Trigger and Parmenter 2016). More such Australian companies should follow the example of Rio Tinto where they have active employment programs for Indigenous people like job readiness training, support in literacy and numeracy, retention and improvement in career. Companies should be encouraged to have alternative retention methods for the Aboriginals like Indigenous people attending 4-5 days of workshops, where they get involved with problem-solving activities, receiving pre-employment training and an individual assessment from supervisors of the company (Griffin 2014). Companies should have Welfare and Workstart problem focusing on alcohol and drug training, literacy training, personal financial management . Non-Indigenous people should be given cross-cultural training so that discrimination and racism is never a part of organization life. Many indigenous people stay away from all these in fear of being bullied at workplaces. This needs to be reduced through Government policies of heavy penalty and imprisonment if anyone found guilty of doing the same. Companies and Governments should have different committees looking after this matter, so that indigenous people do not live jobs and sit at their homes or do something silly that is not viable (Browne-Yung et al. 2013). If employment rate of Aboriginals go up, they are most likely to be benefitted by it. Seeing a few, getting success in the corporate world and labour market would encourage more Aboriginals to join the suit. Earning money in a good way would improve their way of living and not influence them to indulge into criminal activities. They can maintain their and their familys health and well-being and work on improving their next generations future. Improvement in their employment rate, education and health would witness in improvement of their living areas, sanitation facilities and other such factors that long being an issue for them (Altman 2016). They would no longer be prone to such chronic diseases, as better lifestyle would offer them better ways of living and money to go for periodical check-ups from better hospitals. Everybody is going to be benefitted with things that have been proposed or needs change. Governments, companies, indigenous and non-indigenous people would all be the beneficiaries from this proposed change and things like this would create a better Australia. Australia faces lower level of human capital, which is why Government should assist the indigenous people to retain their places in the organizations, even if they lose jobs, get adequate training and get re-employed, especially during economic downturns (Jamrozik 2009). The biggest and foremost strength of this proposal is Australias unemployment would decrease a great deal, improving its overall economy condition. The human capital would increase for Australia and the gap that exists between Aboriginals and Non-Indigenous people should be reduced. A country can never improve if its people, be it of any culture and religion does not have necessities of life and they lag behind while others enjoy. A gap often leads to distraction, disparity, hatred and criminal activities that have been another major worry for the Australian Government to handle (Fawcett et al. 2010). Corporate organizations can all come in and support the government in bridging this gap as every industry in Australia is in need of labor. Aboriginals if given proper training and facilities can be very hard working people because they have so much to prove to others about how effective they can be in this society. Weakness is one thing that exists in any proposal or policies. In a society where people talk about equality, often they find doing things that leads to inequality. The quota system that has been mentioned in the change proposal might not hold well among the indigenous people who might protest against such actions. However, to pull up a community that has over the years being neglected is never easy. Strict rules are to be implemented so that they get that chance to highlight themselves to others what they are capable of. People does mention about being against racism (Williamson et al. 2016). However, there is still a lot of that remaining inside everybody everywhere around the world. The non-indigenous people might not enjoy the company of the indigenous people at workplace or other areas which might complicated things. If the organizations do possess different welfare programs for indigenous people, the non-indigenous ones barring a few would never be happy about that. This gap is like a curse that is slowly eating up a whole society, which is fighting for its existence in every manner they can. Reference: Altman, J., 2016. Basic Income for Remote Indigenous Australians: Prospects for a Livelihoods Approach in Neoliberal Times. InBasic Income in Australia and New Zealand(pp. 179-205). Palgrave Macmillan US. Biddle, N.G., Taylor, J. and Yap, M.L., 2014. Closing which gap? Demographic and geographic dilemmas for indigenous policy in Australia.Aboriginal Populations: Social, Demographic, and Epidemiological Perspectives, p.415. Browne-Yung, K., Ziersch, A., Baum, F. and Gallaher, G., 2013. Aboriginal Australians' experience of social capital and its relevance to health and wellbeing in urban settings.Social Science Medicine,97, pp.20-28. Cashman, P.M., Allan, N.A., Clark, K.K., Butler, M.T., Massey, P.D. and Durrheim, D.N., 2016. Closing the gap in Australian Aboriginal infant immunisation rates--the development and review of a pre-call strategy.BMC public health,16(1), p.514. Chenoweth, L McAuliffe, D 2014, 'Starting the journey: an introduction to social work and human service practice', in The road to social work human service practice, 4th edn, Cengage Learning, South Melbourne, Australia, pp. 1-30. Davidson, P.M., Jiwa, M., DiGiacomo, M.L., McGrath, S.J., Newton, P.J., Durey, A.J., Bessarab, D.C. and Thompson, S.C., 2013. The experience of lung cancer in Aboriginal and Torres Strait Islander peoples and what it means for policy, service planning and delivery.Australian Health Review,37(1), pp.70-78. Eades, D., 2013. They don't speak an Aboriginal language, or do they?.Aboriginal ways of using English, p.56. Fawcett, B, Goodwin, S, Meagher, G Phillips, R 2010, People: who implements social policy, in Social policy for social change, Palgrave Macmillan, South Yarra, Vic., pp. 118-42. O'Connor, I, Wilson, J Setterlund, D 2003, Social work and welfare practice, 4th edn, Pearson Education, Frenchs Forest, NSW. Gregory, R.G. and Smith, R.E., 2016. 15 Unemployment, Inflation and Job Creation Policies in Australia.Inflation and Unemployment: Theory, Experience and Policy Making, p.325. Griffin, D., 2014. Community and Inequality: Part 2: Australia. InEducation Reform: The Unwinding of Intelligence and Creativity(pp. 55-75). Springer International Publishing. Jamrozik, A 2009, Social policy in a free-market economy in Social policy in the post-welfare state: Australian society in a changing world, 3rd edn, Pearson Education Australia, Frenchs Forest, NSW, pp. 21-47. Martin, D., Trigger, D. and Parmenter, J., 2016. Mining in aboriginal Australia: economic impacts, sustainable livelihoods and cultural difference at Century Mine, northwest Queensland.Natural Resource Extraction and Indigenous Livelihoods: Development Challenges in an Era of Globalization, p.37. Otim, M.E., Kelaher, M., Anderson, I.P. and Doran, C.M., 2014. Priority setting in Indigenous health: assessing priority setting process and criteria that should guide the health system to improve Indigenous Australian health.International journal for equity in health,13(1), p.1. Parker, R. and Milroy, H., 2014. Aboriginal and Torres Strait Islander mental health: an overview.Working together: Aboriginal and Torres Strait Islander mental health and wellbeing principles and practice. 2nd ed. Canberra: Department of The Prime Minister and Cabinet, pp.25-38. Williamson, A., D'Este, C., Clapham, K., Redman, S., Manton, T., Eades, S., Schuster, L. and Raphael, B., 2016. What are the factors associated with good mental health among Aboriginal children in urban New South Wales, Australia? Phase I findings from the Study of Environment on Aboriginal Resilience and Child Health (SEARCH).BMJ open,6(7), p.e011182.

Gender Roles in Romeo Juliet Essay Example

Gender Roles in Romeo Juliet Essay The tragedy Romeo and Juliet has been criticized by many critics throughout the years. Most critics tend to agree that Shakespearean literature has strong gender roles. This means that the men will carry themselves with honor and pride. A typical man for the time period in which Shakespeare set his play was the head of the household; anything the man or also known as the head of the family wanted would be put into motion almost as soon as he finished saying the words. The strong males in the tragedy Romeo and Juliet are Juliet’s father Lord Capulet, Romeo, Mercutio, and Prince Escalus.A woman’s typical role of that time period was subservient, always holding her words when it came to decision making. Most women of the time were busy having children starting at or before the age of twelve and were married well before that. Juliet and the Nurse do the best job of portraying the female gender roles throughout the tragedy The main male character in Shakespeares tragedy, Rom eo, is a young man whose heart is filled with despair because he is unable to obtain the apple of his eye: Juliet.Throughout the play, Romeo portrays a rollercoaster of emotions, which does not support the belief that Shakespeare uses stong definitive gender arguments. Romeo fluctuates from melancholy to high spirits from unmanly despair to calm and moves from recognition that it is een so to a kind of adult fatalism (Evans 1057). A good example of Romeos fluctuating mood would be when he meets the Nurse at Friar Larwences cell. Whereas he was happy about getting married to Juliet in Act II and even wanted to embrace the Capulet family as his own, he now in Act III wants to commit suicide because Prince Escalus has exiled him from Verona.At this point in the tragedy, Romeo as a young immature and even irrational young man does not realize that he should be grateful that the prince has not ordered his execution. Right in front of the Nurse and the Friar, Romeo appears to have lost all forms of manhood when the Friar asks, Art thou a man? Thy form cries out thou art; Thy tears are womanish, thy wild acts denote The unreasonable fury of a beast. Unseemly woman in a seeming man, And ill-beseeming beast in seeming both! Thou hast amazed m. By my holy order, I thought thy disposition better tempered. Hast thou slain Tybalt? Wilt thou slay thyself,And slay thou lady, that in they life lives By doing damned hate upon thyself? (Act III. scene 3, lines 109-116) Romeo is the typical tragic Shakespeare hero because he is a basically good human being but possesses negative characteristics that will eventually lead to his own death. Some of his negative characteristics contradict his manhood and maturity. Romeo is clearly impulsive during several scenes in the play, which often goes along with the immaturity of a young male. For instance, as stated above Romeo is quick in his decision making. In several scenes in the tragedy, he is ready to kill himself before he even co nsiders the situation.Because he is so immature, he desperately needs the advice, support, and friendship of Friar Lawrence. It is interesting to note that Juliet, Romeos female counterpart in the play, exhibits the same flaws as Romeo. Just like Romeo, Juliet is also immature and impulsive and she needs the nurse for the same reason Romeo needs the Friar. The female main character is Juliet. Juliet is a young innocent girl of the tender age of twelve who more strikingly changes from a girl too young to have thought of marriage, into a mature suffering woman (Evans 1057).Juliet’s feelings and emotions, love and overwhelming feeling of wanting a perfect love are what makes Juliet fit the description of the stereotypical teenage girl. Juliet was initially against the idea of getting married when she states, it is an honor that I dream not of (Act I, scene 3, line 167). Her comment portrays Juliet as a typical indecisive young woman, but she is willing to give the marriage a cha nce because she wants to follow in the same footsteps as her mother. Here in Verona, ladies of esteem /Are made already mothers. /By my count I was your mother much upon these years ( Act 1, scene 3, lines 71-73).Sir Capulet, Juliet’s father, does a great job of portraying himself as the stereotypical domineering male figure in the play. He does a good job of holding his ground throughout the entire play. There is no scene when his opinion is not considered. Throughout most of the play, he refuses to listen to anyone’s comments having to do with anything from his daughter’s feeling on marrying Paris to who should be allowed at the masquerade ball. Juliet’s father also forcefully intends to set up the marriage between his daughter Juliet and Paris, the Count and relative to the Prince of Verona.In Act III, scene 3, he tells Paris, â€Å" I will make I will make a desperate tender Of my child’s love . I think she will be ruled In all respects by me . —Nay, more I doubt it not— Lady Capulet, go to her ere you go to bed. Acquaint her here of my son Paris’ love, And bid her, mark you me† (lines 12-17). The way he has stated this to Paris and his wife, Lady Capulet, shows that he is a chauvinist and he doesn’t care what anyone has to say about how they may feel about the situation. This counters the argument that Shakespeare did have definitive gender roles because Sir Capulet’s behavior clearly shows that.With the exception of Romeo, all the main male characters in Romeo and Juliet do have definitive gender roles. Mercutio plays an important role in the tragedy Romeo and Juliet. As he is not related to either Romeo or Juliet, his function in the play is different from that of other characters. Mercutio is a friend of Romeo and – as a friend – has a lot of influence on what Romeo decides to do. Being young, humorous, and somewhat immature, his purpose during his relatively sho rt presence in the play is to offer comic relief. In other words, his comments after a stressful scene relieve the tension.Shakespeare portrays Mercutio as a young male who appears to be hiding behind his jokes. Even when he is dying, he has the need to be funny: â€Å"No, ‘tis not so deep as a well, not so wide as a church Door, but ‘tis enough, ‘twill serve. Ask for me tomorrow, and you Shall find me a grave man. I am peppered. I warrant, for this World. A plague a both your houses! Zounds, a dog, a rat, a mouse† (Act III, scene 1, lines 92-95) Mercutio’s need to be humorous is a big part of his personality as a young male. Like Romeo, he is impulsive and immature.However, unlike the love-struck Romeo, Mercutio is more prepared to fight to show his manhood. Of course, Mercutio is ignorant about Romeo’s marriage to Juliet and therefore his reasons for fighting correlate with his role as a young male. According to the critic Appelbaum, â€Å"i f the regime of masculinity demands that its unsatisfiable goals be followed to the end, and subjects such as †¦Mercutio are compelled to try to complete themselves in ways that only result in their death, the Shakespearean canon often dramatizes what appears to be a desire to escape from the regime, to overcome or run away from the snares it sets† (Appelbaum 252).Mercutio wants to be the typical young male, and he is certainly not afraid to do as he says. However, as Appelbaum has clearly stated, Mercutio’s wish and need to be that stereotypical male eventually leads to his early death. Prince Escalus, unlike the other male characters in the play, has the inborn right to be in charge of the affairs of all citizens in Verona. In the case of Prince Escalus, it is not only his superior position in Verona that makes him dominant, but also his gender. As the Prince, he knows that the citizens must listen to his commands.In the beginning of the tragedy, for example, the Prince warns the people of Verona: â€Å"Rebellious subjects, enemies to peace, Profaners of this neighbor stained steel- Will they not hear? What, ho! You men, you beasts, That quench the fire of your pernicious rage With purple fountains issuing from your veins! †¦ And hear the sentence of your moved prince. Three civil brawls, bred of an airy word By thee, old Capulet, and Montague, Have thrice disturbed the quiet of our streets †¦ If ever you disturb our streets again, Your lives shall pay the forfeit of the peace. † Act I, scene 1, lines 72-88) It should be noted, however, that this dominating male does reveal fairness. When Romeo has been found to be involved in a fight that resulted in Tybalt’s death, the Prince exiles Romeo instead of having him executed. At the very end of the play, Prince Escalus fulfills his role of â€Å"Verona’s father† when he cleverly brings the Capulets and Montagues together after the deaths of Romeo and Juliet . His final comment suggests the new but gloomy peace in Verona: â€Å"A glooming peace this morning with it brings. The sun for sorrow will not show his headGo hence, to have more talk of these sad things; Some shall be pardoned, and some punished; For never was a story of more woe That this of Juliet and her Romeo. † (Act V, scene 3, lines 304-309) Prince Escalus, therefore, as the assertive male in the play, manages to reach his goal of having civil peace in Verona. It appears, however, that the Prince’s power is more the result of his position than his gender. Most of the female characters in Romeo and Juliet are rather weak and submissive. In a way, these characteristics give more power to the male characters.One obviously submissive yet outspoken character is Juliet’s Nurse. Already early on in the play, the Nurse clearly shows her love for Juliet. Apparently, the Nurse lost her own daughter years earlier, so Juliet has become her substitute daughter. When Sir Capulet demands that Juliet marry Paris at a time when he does not know about Romeo and Juliet’s marriage, the Nurse attempts to protect Juliet. In fact, she stands up to the dominating Sir Capulet, but it doesn’t take long for him to put the Nurse back in her place: â€Å"And why, my Lady Wisdom? Hold your tongue, Good Prudence.Smatter with your gossips, go! † (Act III, scene 5, lines 171-172) The Nurse not only shows her fear for Sir Capulet because he is her employer, but he is also a male in a male-dominated society. Another female character who clearly shows her inferiority to males is Lady Capulet, Juliet’s mother. Throughout the play, Lady Capulet is the stereotypical wife. Even though she is of noble blood, she is still inferior to her husband. Her position makes her stronger than the Nurse, but her gender makes her weaker than her husband. In most of her scenes, Lady Capulet merely does what her husband tells her to do.When her husband order s her to discuss the topic of marriage with Juliet, she dutifully complies: â€Å"Marry, that ‘marry’ is the very theme I came to talk of. Tell me, daughter Juliet, How stands your dispositions to be married? † (Act I, scene 3, lines 63-65) It almost seems as if Lady Capulet is afraid to bring up the subject of marriage. She clearly only does so because her husband has ordered her to do so. It is clear that Shakespeare created characters – both males and females – with very specific gender roles. These characters all seem to possess specific characteristics that fit their gender.With the exception of Romeo, the younger males all seem to want to be the stereotypical males. They are ready to fight, to argue, and even to die. Some of the characters, especially Mercutio, is especially typical of a youthful male. In the short time that he is present in this tragedy, he is lively, funny, energetic, moody, and likeable. Romeo, on the other hand, seems to d iffer from his contemporaries because he has an inner conflict. On the one hand, he wants to be the typical male just like his friends. When he falls in love with Juliet, however, he no longer has the urge to fight the Capulets and prove his manhood.Instead, he wants to be married and embrace his former enemies. When Tybalt wants to fight Romeo, Romeo no longer sees Tybalt as his enemy and in- directly tells him that he loves him as a relative. Unfortunately, Romeo’s conflict cannot be solved. His fate – and that of Juliet – is death, the typical ending for a tragic hero. The older males in this Romeo and Juliet are all very dominating because they are older and they are male. Both Sir Capulet and Sir Montague are the stereotypical father figures and dominating males in the play.It is only at the very end of the tragedy that they both realize their errors. The one male who is clearly the ultimate dominating character is Prince Escalus. However, his power does no t only come from his gender but also – and perhaps more so – from his position as the Prince of Verona. For the most part, the female characters play their part as stereotypical females; they tend to be weak and submissive. However, as stated before, their roles as females also strengthened the masculinity of the male characters. In all, gender roles are extremely obvious in Romeo and Juliet.

20 Ways to Laugh

20 Ways to Laugh 20 Ways to Laugh 20 Ways to Laugh By Mark Nichol Go ahead and try this (if you’re alone, that is): Explore all the varieties of laughter you can produce, and label each one. There’s an often-distinct word or phrase for each type. Here are twenty ways to laugh, and some related expressions. 1. (Be) in stitches: to laugh 2. Belly-laugh: to laugh in a deep, hearty manner, as if from the abdomen or in such a way that one’s abdomen moves from the exertion 3. Break up: to laugh as if helplessly 4. Cachinnate: to laugh loudly and/or obnoxiously 5. Cackle: to laugh harshly or sharply 6. Chortle: to chuckle or to otherwise laugh to express satisfaction or triumph 7. Chuckle: to laugh mildly and/or quietly 8. Crack up: see â€Å"break up† 9. Crow: to laugh derisively or gloatingly 10. Giggle: to laugh with short, repetitive sounds 11. Guffaw: to laugh boisterously and/or loudly 12. Hee-haw: a synonym for guffaw 13. Horselaugh: To laugh in a way suggestive of or in imitation of a horse’s neighing or whinnying 14. Jeer: to laugh disrespectfully or mockingly 15. Scoff: to laugh derisively or dismissively 16. Snicker: to partially suppress a laugh, as if to conceal one’s mirth 17. Snigger: an alteration of snicker, with the additional connotation of mischief 18. Split (one’s) sides: to laugh convulsively, as if continuing to do so will cause one’s body to rupture 19. Titter: to laugh in an affected manner, or nervously; also a synonym of snicker and snigger 20. Twitter: a synonym of giggle or titter, but also means to chatter or to tremble as if agitated One can howl, roar, scream, shriek, snort, or whoop with laughter. One can also be said to burst (or bust) out laughing, to convulse with laughter, to die laughing, and to be helpless with laughter, as well as to roll in the aisles (as if unable to keep from falling into the aisle while seated at a humorous performance). Other idioms include â€Å"laugh your head off† and â€Å"laugh yourself silly.† Can you think of any more words or idioms? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†Ã¢â‚¬Å"As Well As† Does Not Mean â€Å"And†5 Keys to Better Sentence Flow

International marketing Essay Example | Topics and Well Written Essays - 3500 words

International marketing - Essay Example The assignment delineates from different perspectives how information technology and systems has changed the demeanour of marketing across nations, in the global arena. The paper emphasises the fact how IT has influenced marketing from strategic planning, execution and evaluation of marketing programs to decision making; information technology has brought about drastic implications for marketing personnel, specifically for those operating internationally. The assignment also discusses the trickledown consequences of the IT assimilation with the marketing function and how it has in fact distinctly changed the way products are manufactured, marketed and distributed internationally; it has radically transformed how brands are built in a global scale and has also determined new grounds for creating long lasting and loyal end-user customer and organisational relationships in the international dome. Importance of Information for Marketing Sooner than discussing the importance of informatio n and technology systems in marketing, it is important to first consider what an information system actually is and why it is so crucial for marketing. Marketing in general, is all about gaining information over the existing and emerging needs of the consumers that comprise the market, doing research and devising strategic plans for accumulating resources for execution of plans, production of required products, promotion and publicity, distribution of the same to ensure availability of goods and services to the market which eventually satisfies those prevailing consumer needs. Briefly marketing is that only vital business function that provides organisations the platform to get to know to and interact with the end user customers and consumers. So, marketing would be an incomplete extravagant effort without prompt, precise and continuous information flow about the market. Therefore, an information system is the part and parcel of marketing function and activities. An information syst em on the other hand is an organised automated program that assures timely, precise and incessant flow of information for managerial use. So, the contemporary organisations are increasingly incorporating information systems and technologies with marketing to make the most of their IT investments and marketing proficiencies for gaining command over the market needs. As a result of which diverse marketing information systems are being successfully established and executed by both local and international organisations (Doole and Lowe, 2008). Philip Kotler, the guru of marketing, considers that an integrated marketing information system is over and above a mere system of collection of data and is beyond any set of information technology or systems; a marketing information system is an enduring and cooperating structure of people, paraphernalia and procedures to draw together, arrange, study, evaluate, and disseminate relevant, timely and precise information for use by

The Life of an Outsider in New York Essay Example | Topics and Well Written Essays - 250 words

The Life of an Outsider in New York - Essay Example On the other hand, Mosley paints a less romantic picture of America by detailing struggles of the working class. He says that although America is a land of great wealth, it has a large population of the poor population. The paradox of the situation is that while the poor people make the wealth for the rich people, the wealth is retained by a smaller part of the population. It is essential to highlight that immigrants usually provides the highest population of workers. Such workers do low-end jobs that involve tedious work. Mosley blames the middle class for their negligent attitude on the phenomenon of income inequality (White 187).   Ã‚  Capitalism, therefore, is a disease to the country since it relies on wage labor as a contributor to profits. In spite of its importance, labor is not adequately compensated for the same. On the other hand, Mosley paints a less romantic picture of America by detailing struggles of the working class. He says that although America is a land of great wealth, it has a large population of the poor population. The paradox of the situation is that while the poor people make the wealth for the rich people, the wealth is retained by a smaller part of the population. It is essential to highlight that immigrants usually provides the highest population of workers. Such workers do low-end jobs that involve tedious work. Mosley blames the middle class for their negligent attitude on the phenomenon of income inequality (White 187). Capitalism, therefore, is a disease to the country since it relies on wage labor as a contributor to profits. In spite of its importance, labor is not adequately compensated for the same.

Choose one of the nine titles on subject 'theories of global politics' Essay

Choose one of the nine titles on subject 'theories of global politics' - Essay Example Is the Realist Approach to International Politics Redundant? Realism, in its simplest sense, simply describes international politics as a state of anarchy, where each and every state has reason to fear other states and, for that reason, is justified in wanting to secure itself against these potential threats. It assumes that power is or ought to be the primary driver of all political action, whether at the domestic level or international (Alexander Moseley, 2005). As eminent realist thinker Thomas Hobbes (1651) put it â€Å"where an invader hath no more to fear than another man's single power, if one plant, sow, build, or possess a convenient seat, others may probably be expected to come prepared with forces united to dispossess and deprive him, not only of the fruit of his labor, but also of his life or liberty. And the invader again is in the like danger of another† (Leviathan, Ch 13). Loosely translated, Hobbes assumed that people are naturally equal, motivated by competiti on, diffidence and glory, and that they interact in the absence of government. Hobbes concluded that man, and in turn the state, was in a constant state of war. A realist is one who subscribes to the thought that it’s a ‘dog eat dog world’, that every man has the capability to harm or destroy another while competing for the same goal which only one of them can achieve and that every other man has the tendency to be evil in such a situation. From the international perspective, there is no higher power than the state, which is motivated by its national self interest, is trying to a accomplish the same thing as other states in the world i.e. ensure its survival and in the absence of an international government, a state can pursue its national interest in terms of power and that the interests of the state transcend the issues of morality and ethics. The purpose of realism is to promote the notion that power is the fundamental feature of international politics and is therefore, essential for survival. It does not necessarily mean that the most powerful state has the greatest chances of survival. However, the state with the least power is at a considerable disadvantage among its peers. Hobbes claimed that, â€Å"even the weakest has strength enough to kill the strongest, either by secret machination, or by confederacy with others† (Leviathan, Ch 13). In other words even the strongest of states is not safe while there are other states with the potential to unite or employ less overt means of warfare against it. The limited resources of the world would lead to competition between nations, the relative equality described by Hobbes would lead to fear of assault from another country, and man’s inherent vanity would ever more serve to heighten the state of tension between nations of the world. Realism does not suggest that the nations of the world would be prepared to launch a full scale war against each other at the drop of a hat. As Jac k Donnelly explains, â€Å"We can figure out the rules of coexistence and cooperation. But without a government to enforce those rules, we remain condemned to war† (Realism and International Relations, P. 15). As long as there is no superior power to constructively tap into man’